Breaking Down Blue Apron's Pricing (2024)


Blue Apron is one of the most popular meal delivery services with the best quality fresh food and ingredients. After reading this breakdown, the cost of Blue Apron's meal delivery service, as well as their meal selection options, will be clearer to you. Below are the detailed cost implications that are associated with the Blue Apron and some ideas to help you capitalize on the service's offerings.

Blue Apron Pricing Structure

Blue Apron pricing includes different subscription plans that allow you to pick the meals that you want to be delivered to your home according to the number of people in the house, in addition to the number of meals that you want per week. We'll jump right to that breakdown -

When ordering 2 or 3 meals a week, one serving on the Two-Person Plan is $9. 99. This plan will be ideal for the couple or the single man/woman who wants leftovers.

The Family Plan is slightly cheaper than the Meal Plan as it has 2-4 recipes per week and each serving is at $8.99. This plan is most appropriate for big families and the meal kits come with more ingredients.

For those who want slight modifications or slightly more choices there is the Signature Plan which has 3 to 4 meals a week at $9.99 per serving.

It is important to note that there are other charges which are according to any "upgrades" you might choose on a meal-by-meal basis. There's also a standard delivery fee $9.99 applies to orders below $50.

Value for Money
When evaluating the value of Blue Apron, there are several things that need consideration.

Blue Apron has some of freshest ingredients in the industry, and also offer seasonal ingredients in their professionally crafted, gourmet meals, which provide a variety of options and enhance the experience as a whole.

So, in some sense, it's easy to make the the case that the meal kits, which include precisely-measured ingredients and a proprietary recipe is worth the money when compared to the normal grocery shopping and eating out alternatives.

Blue Apron’s recipes are different and introduce new and exciting items to your menu and new ways of preparing them in your kitchen, so if variety is your thing - this makes your kitchen experiences more fun.

Special Offers and Discounts

Blue Apron often has promotions for first-time users, for instance, order your first meal at Blue Apron and get $20 off or get free meals. These discounts are pretty helpful in reducing the costs on the initial service and provide a client with an opportunity to try the service at a lower price. Also, the promo codes can be received from the partner sites and newsletter if the user is a subscriber of the companies. One should also consider opting in for the newsletter to get the current promotions that Blue Apron is offering. These offers can also make Blue Apron cheaper especially for the first time users of the service.

FAQs About Blue Apron
It's not a surprise that many people have questions concerning the price range of Blue Apron. We've addressed soem of the most asked questions below.

How much is Blue Apron on a weekly basis? The prices depend on the chosen plan and the quantity of the recipes; the basic two person plan starts at sixty dollars a week.

Does Blue Apron have any unexpected fees? For any order that is above $50, shipping is on the house but there is a $7 fee. Smaller orders cost $99 dollars or more.

Does Blue Apron have discounts often/is it less expensive than other services? Yes, Blue apron does have discounts quite often, and new customers can find coupons for Blue Apron that are usually valid with but have date-range limitations.


Blue Apron is a perfect asset for any home cook, be it a pro or a beginner, to help with meal preparation and make it fun and still yield delicious meals. Their prices are reasonable, and succeed in providing people with a balance of delicious and quality meals. So if you find that it's within your budget (and maybe take advantage of some discounts), you can enjoy the gourmet food and still stick to your budget.

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